VeChain Taps UFC’s Dana White as New Advisor

VeChain, a global leader in real-world public blockchain applications proudly welcomes UFC President Dana White as its newest official advisor. Dana joins Nobel Prize-winning physicist Sir Konstantin Novoselov on VeChain’s advisory board to create a team focused on driving real-world blockchain adoption through complementary expertise in mass marketing and scientific innovation. 

Dana White’s Leadership Joins VeChain’s Cutting-Edge Blockchain

Dana White, the visionary behind the UFC’s meteoric rise into a global sports powerhouse reaching over 900 million households, brings his unmatched expertise in brand expansion, fan engagement, and disruptive innovation to VeChain. Renowned for his relentless drive and no-nonsense approach, White will play a pivotal role in amplifying VeChain’s flagship sustainability initiative, VeBetterDAO—a next-generation decentralized platform that incentivizes real-world sustainable actions through B3TR tokens.

White’s appointment signals a transformative shift in blockchain adoption. By leveraging his influence across UFC, Power Slap, and global sports communities, he will introduce VeChain’s technologies to a vast and engaged audience, bridging the gap between blockchain utility and mainstream awareness.

“VeChain isn’t about empty promises—it’s about delivering real, tangible impact,” said Dana White. “VeBetterDAO rewards action, not talk. This is the future of sustainability, and I’m here to take it to the next level.”

Nobel Laureate Drives VeChain's Scientific Advancements     

Sir Konstantin Novoselov, whose groundbreaking work on graphene earned him the Nobel Prize in Physics, continues to drive VeChain’s scientific and technical advancements. A pioneer in 2D materials, graphene research, and carbon capture, Novoselov has been instrumental in ensuring VeChain's sustainability initiatives are backed by rigorous scientific principles.

With Novoselov’s scientific brilliance guiding VeChainThor’s development and White’s ability to champion mass adoption, VeChain has assembled an advisory team uniquely positioned to tackle blockchain's most significant challenges: technical sophistication and mainstream accessibility.

Accelerating Innovation: VeBetterDAO and VeChain Renaissance

White’s arrival coincides with VeChain’s rollout of two groundbreaking initiatives:

• VeBetterDAO – Now live on mainnet, with over 200 user-centric dApps in development, this decentralized platform converts sustainable actions into quantifiable value through B3TR tokens, thus creating the first scalable, tokenized sustainability ecosystem.

• VeChain Renaissance – A 2025 protocol overhaul designed to enhance network security, decentralization, and EVM compatibility, positioning VeChain for broader enterprise adoption and ecosystem growth.

Sunny Lu, CEO and Co-founder of VeChain, highlighted the significance of this advisory team: “Dana popularized combat sports by focusing on what fans really want—he understands that VeBetterDAO isn’t about theories, it’s about winning through real actions. With Konstantin’s scientific genius and Dana’s strategic firepower, we've assembled a team that embodies our core philosophy: technological excellence meets practical, mass-market application.”

VeChain’s Strategic Alliance with the UFC Brings a New Era for Blockchain Adoption

White’s influence will extend beyond advisory support through strategic activations—from fan engagement rewards at UFC events to Power Slap challenges powered by B3TR and VET tokens. This VeChain UFC partnership will demonstrate blockchain’s utility to millions of consumers who may never have interacted with digital assets previously.

With White’s business acumen and Novoselov’s scientific rigor, VeChain maintains its position as the leading enterprise-grade sustainable blockchain that revolutionizes adoption through different niches and channels.

Through this partnership, the Foundation will leverage VeChain’s cutting-edge blockchain technology to enhance transparency, inclusivity, and efficiency of its initiatives, ensuring greater accessibility and long-term impact for communities worldwide. In turn, VeChain will be able to gain access to the Foundation’s vast partner network, including Bud Light, Anthem Snacks, Beast the Streets Wrestling, Hart Tools, Folds of Honor, Charity Buzz, AllTroo, 15 Seconds of Fame, Edmonton Food Bank, 4ocean Foundation, Las Vegas Metropolitan Police Department, Onside, and others to help drive measurable positive change and amplify sustainability efforts.

About VeChain

Founded in 2015, VeChain leverages its advanced VeChainThor blockchain to deliver enterprise and community-driven solutions for sustainability and beyond. Through initiatives like VeBetterDAO and the upcoming VeChain Renaissance upgrade, VeChain is at the forefront of blockchain’s evolution, creating impact-driven solutions for a decentralized future.